Today we are living in a fast-paced world. Web & Mobile apps have become a part of our life. E.g. Booking a cab is a click away, booking a movie ticket is so hassle free, ordering food on the go is a child’s play. We use these apps very often in our day to day activities, without even realizing our dependence on them.

We use them with such ease because they are designed considering the scenarios in which they would be used. Time is really a major factor here, users might not use an app which will not let them…


Graphic Design (as a discipline) has evolved in the last 2 decades more than anything else. There was a time when designers were considered only executors. Old-time designers, remember your CoralDraw days? How much do you think we’ve evolved over the last few years?

Today, designers flaunt a swanky new prefix (the likes of IxD, UI, Motion Design), use cutting-edge tools (think Sketch, Figma, Invision) and have the best online resources (think Dribbble, Muzli) to guide them in their day to day work.

Another big upgrade is that today’s designers have a seat on the table. Why, one may think…


The human brain is an amazingly complex system, which acts as a processor that consumes, stores, processes, and reacts effortlessly. We humans, judge products by experiences that are related to emotions. As an old saying goes in the User Experience (UX) world, “Interaction with any product produces an experience (emotion) whether it had UX or not.”

Let’s reflect on the definition of UX design. UX design considers how a user interacts with and responds to an interface, service or product. That response is an emotion. …


If you write something and it’s not legible, it’s as good as not writing. Type is a significant part of any creative, especially, how the text is presented.

Going by the definition,

Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed.

Although it varies as per the kind of design, having meaningful typography is very important to convey the design to your audience. The 2017 Oscars are a perfect example of why Typography is important, we’ll elaborate on this in a minute. …


17Seven is a dedicated UI/UX design studio based out of Mumbai. We help create meaningful and delightful experiences and visual design in digital product space for startups and enterprises.

We’re proud to share that we’ve been featured as one of the leading UX designers in India on Clutch’s platform. As a B2B services ratings and reviews agency, Clutch uses the typical reviews process with a personal touch. Their analysts often speak with a company’s clients directly, gathering feedback that is insightful and offers a true window into a partnership with that firm. …


We’ve heard people ask, “How are UI and UX different from each other”?

UI design and UX design have grown in demand tremendously in the last decade. However, even today, they are often quoted together which creates confusion about the uniqueness in their role, what they do, who is responsible for them, how they are done, etc. Well, it’s safe to say that the new era of design is here and so it’s time to get a solid understanding. Let’s begin by breaking down the concepts with the help of simple everyday examples.

Eg.1: Have you ever come across any…


April 30th. That’s the day I connected with 17seven. I remember being nervous before the Skype interview but as soon as the call started, Vimal sir made sure to interview in a very calm way. Soon after that, Pooja — the HR manager confirmed the internship. Aniruddh, a colleague, helped me get adjusted to the city before even joining while advising me on my career.

Fast forward to day 1 at 17seven. I was filled with excitement, a bit of jitteriness, somehow calm as well; pretty much all kinds of feelings at the same time. I was welcomed by Pooja…


Introduction

Forms are an inseparable part of our lives & play a crucial role especially in the digital world. How many forms are filled out each day across the web? Billions of them, for sure. It’s hard to imagine a digital product without at least one form. The different ways a user interacts with forms are when they:

  • Register themselves
  • Subscribe to newsletters
  • Fill up contact form
  • Share customer feedback
  • Perform online transactions
  • Book tickets
  • Shop online
  • Input data or
  • Share information, etc.

However, the funny thing is that most people hate filling forms, no matter how inevitable they are! Ever…


There is a basic term in designing, which is often sidelined and forgotten: Space. It is an important factor in design and brings a lot of difference to all the elements used. This article talks about the importance of negative space and its usage.

Let’s understand a little about space

Illusion is a part of how a human brain works. What our eyes see and how the brain interprets is not always the same as what the truth is. An optical illusion is the best example of how a brain misinterprets what the eyes see, as compared to what exists in reality.

Let’s take the Kanizsa…


17Seven Joins Clutch!

Working with startups and enterprises since 2013, our close-knit team has worked diligently to put ideas into practice and reality. Helping an variety of clients improve their brand presence and expression of value, we are driven by a passion to continuously grow and strive to make the world around us a better place for living. In order to reflect on our work and showcase our accomplishments, we’ve decided to partner with Clutch to lend an intimate view of our clients’ experiences.

Clutch is B2B ratings and reviews platform based in Washington, DC, dedicated to harboring fruitful business…

17Seven

17Seven Design Studio built to build the emotional connections between users & their products.

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