Middy Mags Logo

Middy Mags is a pizzeria which just recently opened in Glenview, Illinois. They serve not only pizza, but various other entrees such as sandwiches, salads, and paninis. They deliver to your door, but also have a comfortable restaurant where the whole family can sit and eat.

What follows is the iterative design process I underwent to design a new logo for the restaurant.

Sketch

These are my hand drawings, scanned and imported onto the computer. Obviously, their logo needs to have pizza involved.

Draft

Next, I imported my hand sketches into Illustrator, and modified my favorite sketch. I felt that it captured the spirit of which the company desires.

Final Result

I believed that the fourth iteration of my hand sketches best represented the Middy Mags Pizzeria. Using the colors of the Chicago flag, it shows that it is a 
Chicagoland pizzeria which serves the traditional Chicago-style pizza. It also includes the circular shape, as most traditional pizzas are served on a circular pan. The two M’s help distinguish their logo from other restaurants’ logos.