Instagram Tips for Marketing Online


Instagram has become one of the most popular social media platforms. It has millions of viewers, and it is one of the fastest ways to get your brand in front of a broader audience. Instagram is simple to use and you can get more exposure and see instant growth with one post, with strategic use of hashtags of course.
A key part in optimizing your Instagram is to constantly build your number of followers. The goal is to increase your number of reach, impressions, profile visits, and website clicks. Check out these 6 tips to get more exposure on Instagram.
- Use a business profile. Make sure you are using a business profile and are no longer using the personal profile settings. Switch your Personal profile to a Business profile. Instagram has provided effective, free business tools for businesses. Learn how many people are visiting your profile. How many website clicks did you get this week? In what region are your followers?
- Geo tag your location. It’s simple. Tag the location of the actual setting of a photo. And if you’re trying to market to people in a different location, tag your photo at that location (when appropriate). For example, if you have an event coming up, tag some of your photos in the city that your upcoming event will be in.
3. Consider the needs of your consumer. Know your audience and appeal to their needs. Online consumers will invest in genuine people who show care and concern about them. So, challenge yourself to think less of your product and more about the needs of your ideal client.
4. Use hashtags effectively. Use hashtags (keywords) with high values, as well as industry specific hashtags. Create hashtags that people will use and engage with. Hashtags should be easy to spell too, keep them user-friendly.
5. Communicate and engage your audience. Ask questions as it relates to your industry. People love to share their opinions, so go out and get them! Now here’s the trick — use their responses to create more content and create products.
6. Create creative content. What are some unique facts that people don’t know about your business? Did you recently have a video blooper or celebrate a milestone? Think outside of the box and, honestly, find a way to entertain your audience. They’ll come back for more.
