123.4 million people, 7.2% more than last year, “second most watched after the moon landing”
The ‘Taylor Swift Effect’ even broke the TV viewing record for the National Football League (NFL) championship game ‘Super Bowl’.
CBS, the American broadcaster in charge of broadcasting this Super Bowl, announced on the 13th that the average number of viewers for the game on the 12th, when Kansas City defeated San Francisco 25–22, was 123.4 million. This is the largest number in Super Bowl history, 8.3 million (7.2%) more than the 115.1 million viewers last season.
Regarding this, the Los Angeles Times said, “The love story between pop star Taylor Swift and her boyfriend Travis Kelsey (Kansas City) is the result of even pop culture fans (who were not particularly interested in sports) flocking to the TV,” adding, “It is the second Super Bowl in the 58-year history of the Super Bowl.” He explained, “The fact that the game was so close that it went into overtime for the second time may have had an impact on the number of viewers.” Swift has such great social and cultural influence in the United States that she is nicknamed ‘Miss Americana.’
The New York Post reported, “The only event that had more TV viewers in the U.S. than this Super Bowl was the Apollo 11 moon landing in 1969.” It is estimated that about 125 to 150 million people watched the TV broadcast when Neil Armstrong left footprints on the moon for the first time in human history. 19가이드03
