An Open Letter To Future Business Owners From the Self Made Millionaire

As a “business owner,” I have been in the retail game for quite some time now. My experience ranges from automotive goods, consumer goods, firearms, and even restaurants. I have had brick-and-mortar businesses, and I have also been heavily involved in numerous online eCommerce platforms. I have tried more things than the average person has even considered doing and taken more risk than most people could even imagine, but, I am currently just a regular businessman. I start a business to sell an item or a service, and then I build that business into one that is self-sustaining with a strong potential for growth.

From my deep understanding of the consumer, I have made millions of dollars in retail transactions over the past fifteen years — this money has come from selling $5–$10 items! I have dedicated a lot of face-to-face time, and as much as I hate dealing with retail customers, I am genuinely very good at what I do. My success has also come from me being a truly caring person by wanting to solve customers’ problems. I know people. I know why they buy certain things and ignore others. I know their body language, and I know their buying habits. I could never have imagined that this would turn into a skillet when I was growing up. In fact, looking back today, I would have told my younger self to try even more things and meet even more people than I did. You should try as many things as you can and learn from as many people as you can. If you can absorb the information in front of you through these experiences, you will win.

“You should try as many things as you can and learn from as many people as you can. If you can absorb the information in front of you through these experiences, you will win.”

These up and downs through the years made me who I am today. It allowed me to lay a solid foundation to be able to construct an empire above it. Something most people do not get to experience to test their toughness, willingness and determination. Losing more than winning truly defines a person’s adversity to their core. This is how your skin gets thicker, how you get stronger over time and train yourself for the business world. This is the most important part I believe most modern startup entrepreneurs do not have. How can they — unless it’s their fourth, eight, or even tenth business.

In the early years of this century, most average people considered “entrepreneurs” as failures. Wanting to do something on your own and not work for a company indicated that you were a “loser.” You wanted to become an “entrepreneur” because you couldn’t get a real job, but then the dot-com boom exploded, and everyone seemed to have jobs in the Bay Area. Being successful didn’t necessarily mean that they had a degree or experience; sometimes it’s as simple as being in the right time in the economy. What they didn’t have was passion and a sense of purpose. So when it all came crashing down, many didn’t know how to really recover from something you have only experienced for the first time of your life.

In spite of this boom in technology, though, many of us did become “entrepreneurs.” Many of us had to learn the ups and the downs and moved from the bad times to now the better times. Not everyone has what it takes to be a leader and bear so many burdens on one’s shoulders — to work countless hours, to put the company first, or be the last line of defense if the business collapses. Sometimes, it’s just rewarding being the second, third, or even the hundredth employee down the line if you know what you are good at doing. Don’t do it to fit in. Do it because you know it’s right for you.

“Don’t do it to fit in. Do it because you know it’s right for you.”

This amount of pressure is not for the weak or the inexperienced. If you are anything like me, you care about every single employee and their families, and you know that they all count on you — that their livelihoods and future are based on your actions, from the most important decisions to what may even seem trivial. Everything matters.

Be sure you are strong enough to take on this role. By staying true to yourself, you can build a company that you can be proud of for the rest of your life. Be passionate about what you do, and be committed to yourself and to others. If you do, you will succeed.

All the best to you as you begin your journey and if you are already on the path, more power to you. Stay your course and believe in yourself and how you are changing the world.