Many companies claim to have a “mission statement” or a “vision for the future,” but how you use these documents makes a big difference in your company. As a small business owner, you’ve probably been in a position where two things that matter to you, say a profit motive and the motive of helping your customers, come into direct conflict and you have to make a choice.

When well-constructed, mission and vision can be two of your most helpful documents, giving you insight when you come to a challenging choice or a frustrating pivot in the business plan. …

The internet has had many impacts on society, but “skimming culture” is one of the largest. Due to great headlines, clearly numbered lists, and bullet points, we feel like we can get the gist of something in seconds rather than poring over it for hours.

However, as you begin to work toward expertise, you’ll find that it takes more to stand out from the skimming crowd than just a few minutes of search engine research. Instead, there are serious benefits to being the one person in the room who read all the instructions carefully, dug for more credible resources…

Photo by Benjamin Elliott on Unsplash

One of the most useful assets you can create for yourself as a business owner is, of course, your business plan. This document allows you to reason through how your business will weather its first months and years. You develop confidence in the process of identifying the obstacles you may encounter and how you will overcome them.

However, almost as important as the details of your business are the ways you will prepare yourself mentally for your business. In many contexts, the same sets of attitudes that serve you well as an employee don’t necessarily create success as a…

We’ve talked about the transition from hustle to starting a business before, but it bears repeating: there are a lot of ways to know that you are ready to start working for yourself. Many people spend years doing what they love on the nights and weekends between shifts at a steady job, but a little thing can change, and you may be ready to take the business full-time, with great results. Here are some potential signs to look for!

You’ve Found a New Market

Perhaps you’ve been offering your product or service in a very small marketplace, somewhere that had limited options but created security…

Learn more, build workarounds, and partner up

Photo by Linh Nguyen on Unsplash

Becoming an excellent business owner requires more than a little self-reflection. When we are honest with ourselves, we discover that we have a few things we do really well, a few more things we do adequately, and a few true weaknesses—areas where our efforts fall short.

But one of the most liberating truths for business professionals is that you don’t have to make your business revolve around your weaknesses. …

How bad do you really want it?

We all have passions. According to one 2017 survey, almost half of all millennials are working on some type of side hustle. Others simply have passion projects they pursue in their spare time. But when do you know whether that passion should actually become your main job?

It’s a seemingly simple question with a considerably more complex answer. Sometimes, side hustles are just that. A passion project is great while it lasts, but will probably not sustain you financially long-term. …

It’s easy, in a world with so many channels for advertising and marketing, to lose track of what you really want to say. Some organizations end up pouring time and resources into generating enormous campaigns, only to discover that the goals of the campaign weren’t a fit for the single platform they selected. Others launch many expensive campaigns without considering how each campaign should build on the past ones, saving you time and money along the way.

This six-step process will help you pay attention to how every single message you create actually can reach many different audiences with…

You have probably heard — and lived by — the phrase, “a bird in the hand is worth two in the bush.” In entrepreneurship and marketing, this too often means a propensity to stick with what is working (the bird in the hand) rather than investing in potential future benefits (the two in the bush). Consider, for instance, the social media marketing platform that has offered your company a successful method for advertising your business. …

It is completely possible to drive a company into the ground in pursuit of an ever-receding “perfect” launch. It is absolutely the truth that you want to strive for quality, and excellence is a virtue, but business owners quickly learn that time is actually money; if you can get a ‘good enough’ product to market, and you never launch that perfect version, the ‘good enough’ always wins.

What is “Analysis Paralysis”? Why Isn’t It Your Friend as an Entrepreneur?

Analysis Paralysis may be a new term to you, but you’ve definitely seen it before. Your friend, colleague, or family member thinks through the options before them and becomes so engrossed in the…

Starting a business really ought to be treated more like an Olympic sport than something that anyone can do easily. While it is true that you, in particular, can handle this challenge if you are ready, there are some serious attitude choices that will help you grow toward success as an entrepreneur. Here is some of the hard-won wisdom we’ve gained over time.

Evaluate Your Market Well: Before you take the leap and make this a business, do extensive research on your product or service:

  • Are people looking for an alternative to what is already available?
  • Is reaching your market…

Fabrice B

| Multi-tasking entrepreneur | Personified Patience | Challenger | Genuinely love helping people and passionate about business…

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