Product Manager at Trade Me. Auckland Director at Startup Grind. New Dad. Forever learning.
The founders and designers we work with in the Google Ventures portfolio have a lot of important questions. Is there a market for my product? Will my product help people solve their problems…
We designed the Empathy Map at XPLANE many years ago, as part of a human-centered design toolkit we call Gamestorming.
This particular tool helps teams develop deep, shared understanding and empathy for other people. People use it to help them improve…
My read on this is that you have never been involved in a project where you can step back and define the strategy before getting your hands into designing and prototyping. Maybe because the briefs you’re receiving are too narrow (“we need an app”)?
Can I get this on a t-shirt?
I use that now.. this was from ages ago!!
Happy to live with my mistakes in the past as a reminder that I have gotten better!