PRODUCT DESIGN: PART 2/2 “The Mark Zuckerberg of Porn” [ + VIDEO ]
By Prof. Rafael N. Castro M., MSc. Finance and Marketing
Porn Industry: 4 Things Can The Latin American Learn From It
- - Magical Realism
- Call Attention
- Do Your Homework
- Morbid is Natural..!!
MAGICAL REALISM
The so-called “Magical realism” and religion are only an evolutionary social construction of the human being throughout humanity. Today, it is already known all over the world, which are just products such as a soda, a car, an ice cream, a mayonnaise, etc., etc. Only that they are abstract and emotional products. But after all, they are just that, products to be sold in a market.
One of the odditties or peculiarities of the Latin American peoples is that they are extraordinarily sensitive to the truth. They do not like or are very reluctant to hear the truth about things that should irremediably be of their knowledge.
Simply, the Latin American sees with “bad eyes” that you tell the truth, whatever it is. Small or large. Important or not. It will always be misinterpreted to be told the truth, because that truth escapes his understanding, “is very heavy to carry,” . Truth is understood as something “bigger than that person”
Truths are only told or entrusted to God and to no one else. For that reason, if you tell someone the truth, that person will feel “unprotected”
After all, putting things in the hands of “another person” (God), will always be less “painful” than making us directly responsible and assuming for ourselves that truth.
There, the magic of our evolutionary brain in always looking for the pleasure in substitution of anything similar to the pain. Pain, evolutionarily speaking, is and has always been synonymous with death, extinction.
Curiously or conveniently, no one seeks to explain this.
In marketing, we do, and we use all this information to our advantage in order to segment, design and place products in the minds of audiences.
CALL ATTENTION
Always, always you must always call attention. Is it not?
DO YOUR HOMEWORK
First, you have to do the homework. Your homework
MORBID IS NATUTAL
As natural as going to the bathroom, eating or other basic human need. However, over the years, given its nature, it was “caged” in the field of morality. Therefore, for the vast majority of audiences, it obeys social conventions today.
I repeat, for the vast majority, but not all.

Bibliographic References
Atienza Merino, J.L., Fáñez Pérez, B., López Téllez, G., López Vázquez, M. A., Martínez García, J. A., Iglesias Casal, I., Blanco Hölscher, M. (2005) How Do They Look at Us? How Do They Look? Trapped in Stereotypes. University of Oviedo´s editions. Printed in Oviedo, Spain (Translated into Language)
Báez, A. “Why is Venezuelan Music Not Known Internationally?” [http://prodavinci.com/2010/03/08/artes/%C2%BFpor-que-la-musica-venezolana-no-es-conocida-internacionalmente/] [Consultued on August 27, 2017] (Translated into Language)
Hogg, M. A., Vaughan G. M. (2008) Social Psychology. Fith edition (Translated into Language)
Lockwood, B. (2008) Bill Gates: Profile of a Digital Entrepreneur: Easyread Super Large. Published in 2008 in the US and world markets by ReadHowYouWant. 18pt Edition
Quin, R., Mc Mahon, B. (1997) Stories and Stereotypes. De la Torre editions. Printed in Madrid, Spain (Translated into Language)
Sherman, J. (2000) Bill Gates: Computer King. Gateway Biography. Illustrated edition. Publisher Millbrook Press
