1 Minute JournalJun 3
Men and brands
These are mine: Fisherman’s Friends. Carmex.
Swarfega (“swarf” from the Derbyshire meaning oil or grease and “ega” as in eager to clean). Herschel. Dax Wax (though only in my head).
Reese’s Pieces (yes pleases). Muji.
They just make me happy. They never advertised a sausage to me.
In fact, mostly these brands were given to me by the men in my family.
All brands want to become something you don’t mind telling other people about, because they know your word of mouth is worth more than any advertising they can buy.
Brands like this add meaning to your day.
Fancy a Fisherman’s Friend?