California Considers Ban On Paper Receipts: The Rise For Digital Receipt.
The California Government has recently considering to ban paper receipt to protect the state’s environment.
The California Government is considering to implement a new law to ban all stores and restaurants’ paper receipt. Part of the state’s legislation in contributing to deal with water pollution and environmental waste. Under Assembly Bill 161 by Assemblyman Phil Ting (D-San Francisco), businesses can print paper receipt only when the customers specifically request one.
According to the Green America study, an environmental advocacy group demonstrated that 34 billion liters of water and 3 million trees were consumed to produce paper receipts in the United States every year. Thus, generating more than 150 million kilograms of waste. The California State is aware of this situation and started to apply the legislation to the region. If it is approved into the law, the requirement will start to effect from the 1st of January 2022.
The Rise of Digital Receipt
With the restriction of using a thermal paper receipt, retailers should start to adopt digital receipt technology to the system. Digital receipt allows the customers to store their purchase invoices in digital devices. So, how can receipt not only benefit consumers but also retailers?
Firstly, digital receipts added value for customers’ convenience. The digital receipt not only serves as an application for customers to review their purchases but also it is hassle-free. Ever try to dig in your bag just to find one small paper receipt? By using digital receipts, customers’ invoices will never get lost and it provides psychology safety for the consumer.
The second reason for embracing the digital receipt approach is it serves as a marketing channel for retailers. Corporates are allowed to send notifications to customers to up cross-sell marketing that encourages customers to re-purchase as well as setting the reminder of brand awareness. Customers can also easily contact retailers if they experienced any payment or product issues. Equally important, the digital receipt will reduce the company’s expenses on receipt significantly.
The revolution of digital receipts is significantly noticeable and it is predicted that this approach will soon become a retailer technology trend. The benefits are not limited to only retail and hospitality but service groups have also adopted this strategy. These recommendations will help you to get the most out of the digital receipt strategy:
1. Use your digital receipt wisely
Retailers must adjust promotional content in the digital receipt application based on customers’ purchased products, buying patterns and reviews. Avoid advertising items that customers already purchased or old sale items since they will not attract to such products.
2. Cooperate with the digital receipt software company
HTML coding and starting your digital receipt strategy might be difficult unless you find and cooperate with an experienced software company. 1receipt is an experienced software company to reduce your expenses, attract potential customers and most importantly, protect the earth. Customers can install 1receipt application on iOS and Android for free. While retailers need to subscribe with 1receipt® to receive a Pyramid™ – 1receipt’s exclusive barcode issuers. The process is simple; customers use the 1receipt® application to scan the barcode in front of Pyramid™, the receipt will automatically stores in their phone. Click here to learn more about 1receipt.