PinnedKhushi SinghKhushi-101Hey! Welcome to my page. Let’s go. My name is Khushi and you can call me Kheekhee or well, anything that comes to mind as long as the…Oct 1, 2021Oct 1, 2021
Khushi SinghBrand Loyalty via emotional theory.We, humans, tend to perceive ourselves as rational beings. Contrary to the popular belief this isn't so when it comes to making purchases…Apr 8, 20221Apr 8, 20221
Khushi SinghKey elements of good story-telling.For eons, we in the Advertising and the PR industry have been taught the importance of storytelling and how the ‘right way’ can fetch us…Apr 4, 2022Apr 4, 2022
Khushi SinghHow experiential brands can portray empathy most authentically.The covid-19 pandemic engendered feelings of loss, despair, and fear. Even the idea of people getting vaccinated and returning back to the…Mar 20, 2022Mar 20, 2022
Khushi SinghWays to Recover from Crises and Online Reputation Management.Seasoned corporate communication executives are aware of the fact that all it takes is a single PR crisis to pull down even the greatest…Mar 13, 20222Mar 13, 20222
Khushi Singh“Not Your Mother’s Tiffany!” Really, Tiffany?Hey everyone! Today we are talking about the iconic luxury brand Tiffany and its rebranding. Before moving forward, I would lay a brief…Mar 6, 20222Mar 6, 20222
Khushi SinghVictoria’s Secret- from voyeur to verger.Gentle people, hello! Hope you all are healthy and cough-free! Today I am talking about the very new and very visible stunt pulled by VS as…Dec 15, 2021Dec 15, 2021
Khushi SinghClosure by Tinder.The most popular dating app of India- Tinder has come up with a short film titled ‘Closure’. The film talks about the hotly debated topic…Oct 29, 2021Oct 29, 2021