The New Snapchat Update Sucks. Here’s Everything Wrong With it

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If you’ve kept up with social media news in the past several days, then you’re probably aware that there was a new Snapchat update.

And the reviews are in. The vast majority of people hate it. I have to say, I am one of those people.

Snapchat did a complete 180 in terms of the new update. They changed the layout and managed to make it so much worse.

Do you remember how the old layout was before? You open the app and it brings you to the camera, you swipe left and it brings you to your recent snaps, swipe right it brings you to people’s stories.

With this new update, it screws up everything. When you open the app, it still brings you to the camera. Swipe left now, it brings up recent snaps AND stories. They compiled your friends snaps and stories on the same tab if you will, which makes it a hell of a lot more confusing. When swiping right, you’ll find all the stories of the celebrity’s that you follow, along with ads and otherwise random people.

For average everyday people, this update kind of screws them. Fewer people will see their content. If these people use Snapchat stories to stay in touch with their family or friends, it makes it harder for them to see what’s going on in the person’s life.

This update could quite possibly hinder the growth of your business or brand on Snapchat. If you’re a newer business on Snapchat, it will be harder to be discovered by potential consumers. Unless you pay to run ads.

Snapchat wanted this redesign because they wanted to make it more user-friendly. You could argue that it made it less user-friendly. From the confusion of the layout, to making it harder for the average person to get their content seen. You can clearly see that Snapchat is favoring big businesses and brands over the average user.

What does this mean for marketers?

This new update has separated the content from your friends and brands. Prior to this update, the content created by your friends and brands was all in the same feed. Now that has changed.

This will make it a lot harder for businesses and brands to get their content in front of their preferred audience, especially if you are a small business.

Small businesses will still be able to compete but it will be at a cost. Organic reach will undoubtedly be harder. If you have been active on Snapchat and have grown a decent following, then keep generating great content. That’s the key.

People will want to keep up with your business or brand if you’re putting out content that they want to see.

I’ve always been a big believer that quality content will always win out. Refer back to this story that I wrote back in November of this past year.

Conclusion

There is my quick review of the Snapchat update. Plus a little tidbit of what marketers can expect. Keep putting out quality content no matter what. Snapchat is still extremely valuable if your target audience is the younger demographic.

Good luck!

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