8 Important Fixes for B2B Newsletters: Don’t Be Boring!

Despite the proliferation of multiple online channels that everyone and your grandmother use, email marketing remains popular and often effective. However, we’re here to talk about a specific type of email marketing, the controversial B2B newsletters.

Let’s put it this way: Have you ever read an interesting newsletter? It’s not the most exciting form of communication, is it? Imagine getting several each week from companies you work with but barely know! But the reason brands keep on producing B2B newsletters is because they can be very effective for brand engagement when done properly. In other words, if you are going to spend the time on an email newsletter filled with company business, then you need to make it something worth reading. Read 8 tips here.