Who Needs to Say ‘Yes’ in the Building Products Market Is Surprising

For suppliers and distributors in the Lumber and Building Materials Industry, connecting with the real decision-makers on construction projects can be an unending and difficult challenge. To engage with these mysterious individuals, the supplier must first know who they are. Only then will the supplier have any hope of eventually locating and connecting with these “holders of the purse strings.”

For over two decades now, the building industry is witnessing a near-constant state of evolution. What was once an industry of intertwining professional relationships is now an entirely different building products market altogether. The property owner now has a more significant influence over the selections of lumber and building materials, thanks to the age of the Internet. But even property owners grow weary of micromanaging a construction project that can last for several months or even years. Eventually, many of the decisions must be made by someone else on the Eventually, many of the decisions must be made by someone else on the team.

Who are these mysterious decision-makers?

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