Tik Tok

Tik Tok is a fairly recent social media platform, created only in 2016; since then it has become accessible in over 160 countries and has over 1.1 billion users.

The devlopment of Tik Tok:

• Its original use was to for content creation and entertainment. It allowed users to make short 15 second clips that could then be shared and watched by other users. Since recent developments to the apps functionality and how people now engage with it, Tik Tok has expanded into the job industry as becoming influencers and content creators is a moderately new profession with a high % of the Gen Z demographic aspiring to get into.
• According to Forbes a ‘TikToker may make between $100,00 and $250,00 for a brand video, with celebrity TikTokers earning up to $500,000 per post.’ These statistics illustrate one of the reasons as to why careers in Tik Tok is becoming more desirable in upcoming generations.

The functionality of Tik Tok:

Tik Tok has many functions that accompanies the short and engaging clips which makes it an ideal platform for businesses to target and communicate with current or existing customers. Whilst millions use the app as a social media platform to create and share content, businesses use Tik Tok to promote their products or services via the form of a Tik Tok business account.

A business account allows businesses to engage with users through :

• collaborative tools -for example stitching, or collaborations with influencers,
• using viral trends/ sounds to reach a wider audience,
• hashtags -to give a product a visibility boost,
• challenges -such as the Vogue ‘I feel strong’ https://www.tiktok.com/@voguemagazine/video/7068048721115860270?is_from_webapp=1&sender_device=pc.