I don’t use Likes the way OKCupid seems to assume. Since Likes are primarily generated from their picture-swiping setup, I consider Likes to be worthless. My whole reason for being on OKCupid is because people’s profiles on this site are longer and more informative than those on other sites, plus — and this is very important — the questions people answer are even more informative. If someone has only seen my picture on the stupid Tinder-mimicking setup and Likes me, then it defeats the purpose of what OKCupid is about. Even before OKCupid started the dreadful picture-swiping setup, I didn’t find the Likes useful because QuickMatch had limited information. I want to know if someone is genuinely interested in me after reading my profile and questions. Thus, the ability to see Likes was never an incentive to join A-List.
As others have pointed out here, another weakness of a Like is that it’s a one-time thing. Seeing repeated visits shows that someone’s interest persists.
As with many others commenting here, I have frequently used visits to find new people. Also, it was encouraging for me to see that people have visited my site. I often check in to see if anyone has visited me. I have no interest in seeing Likes for the reason I mentioned above — I consider them to be worthless.
Furthermore, as others have noted, it’s valuable for me to see who I have visited. Sometimes I see someone’s profile, don’t think much of it, go on, and then realize, “Hey wait a minute, I think I *do* want to pay more attention to what that person was about” — and I can go back and find them. No longer.
You keep taking away features, making the site more and more useless. I find the search by username to be valuable when I remember someone’s name and want to look them up again. Gone. It’s getting harder and harder to see enemy percent, something that I find very important in deciding whether or not to view a profile (in addition to match percent — match percent without enemy percent is not nearly as meaningful). We can’t search for new members anymore. I don’t like that you can only see people in their stated age range; it used to be an option whether or not to do that… option gone. You took away “Mandatory” as a choice for question importance — this has made my matches less useful because I keep getting matched with people who did not answer dealbreaker questions the way I require. Quizzes — gone. You keep removing the things that made the site appealing.
Do you need revenue? How about making the A-List something attractive to pay for? The new setup without visitors makes it less attractive. I would consider paying for A-List if I could search by keywords. We used to be able to add our own questions even in the free version — at least bring back that feature for the A-List, and that would make me consider it.
Do you need revenue? Many people here have said they’d rather deal with more ads than have important features removed. Quit making the site more and more useless. You can make more money on ads if you have more people come here because the site is valuable. Look at sites like Facebook — people put up with the ads because they find the site to be valuable.
You’re taking all the usefulness and enjoyment out of OKCupid. Please stop doing that.
