As far as I’m concerned, media convergence might be a behavior of intertwining the social time and social space to form a complete media system (Tuchman,126).
I think there are probably more methods to converge all the media. For instance, companies could ignore the competition at first and share resources of information with each other in order to produce a complete result. They could also share the method of management and unify the system.
For Eric Klinenberg, he raises an example to show the evolution of media convergence and clearly states the method of being adapt to the digital age for those print media. According to the author of this chapter, one of the major media company, Metro News, have been developed since 1975 through four key strategies: taking companies out of private hands, reducing labor costs, making massive investments in digital communications technologies, and establishing lines of horizontal integration in the company (Klinenberg, 148). Also, for those print news company, they are likely to produce changes in the physical and social space of its office. They might change the rules or the management system of their company in order to adapt to the new digital ages. The company just took the print news as the raw material and tried to produce it in a relatively efficient way. Besides, the company may share their results with other companies who have homogeneous products and converge them to expand their market power. Therefore, the convergent company of media would be more powerful to survive in the digital age. Finally, their policies would be successful and they could adapt to the digital age.