Is it still summer? What we’ve been up to as the weeks rushed by
Like so many others, looking backwards and recognising achievements has been tough in recent months. Running a business right now means spending a significant proportion of time looking ahead, planning, scheduling, but when reflecting on the year to date, we see that TwentySeven Works has stuck damn close to its master plan and captured a strong suite of clients. Every now and again you have to pat yourself on the back.
The bigger picture has always been about our proprietary technology: engineering a new online platform that integrates with social media, gives clients significant mixed-media content opportunities, has a built-in…
An idea for lockdown inspired by punk, space and logistics
What happens when you combine the idea that put a 3D printer on the International Space Station, the make-at-home vibe of a Lotus 7, and Sniffin’ Glue (And Other Rock ’n’ Roll Habits) — the punk fanzine?
The Ratchet.
Making a Lotus 7, or a Caterham, is fun. You get a pile of stuff, some instructions, and a little time later, you’re behind the wheel of a sports car. Yes, making stuff with your hands is fun.
Blasting regular parcels 250 miles into orbit is not fun. Three tonnes of it every year to replenish the International Space Station. ‘What…
Sim racing and our partnership with Mission Motorsport
We formed TwentySeven Works with one particular aim: to help brands find new audiences. We believe there is great business, and great motivation, to be gained in mining all corners of the digital landscape for prospective customers that brands didn’t know they had.
Works grew from 27racers.com — our sim racing project. Our experience in automotive publishing told us that most big brands miss the point about sim racing — racing games and sims are publishing platforms; rich in media, buzzing with community, and steered by a hierarchy of content creators.
So 27Racers was first a tinder box to throw…
Delivering a brand new digital strategy for publishing
We wanted something special to be the first new product to launch on our technology — a ‘pioneering client’ if you will — and we’re delighted to announce we’ll be working with an icon in automotive publishing.
The Road Rat is a substantial, beautiful quarterly magazine with considered writing and out-of-this-world production values. It needs a digital strategy that complements the mother ship; one that lives at the intersection between physical and digital products.
TwentySeven Works is proud to be providing this. …
Need a rapid digital pivot? Some short-term social media help?
These are tough times, no doubt. Priorities rightfully shift to health and wellbeing, managing a transition to a more constrained lifestyle to put a lid on Coronavirus. But as we move into a new phase of lockdown it is right to rethink strategy in defence of lost revenue over the summer.
TwentySeven Works was conceived to find and build new audiences in digital. …
Why it’s time for the sim racing project that started it all
TwentySeven Works was born out of a sim racing project. Founders Nick and Paul began working on an idea that a new audience for automotive could be discovered in gaming, much as it developed in the early days of social media.
But the product grew into a platform. A piece of technology more personal than a blunt CRM and more flexible than a traditional CMS. A product that works with social channels to build more loyal and valuable communities around brands and publishers. …
The one about our services and our excellent new CTO
Since we’ve unexpectedly avoided 15 laps of the Geneva show floor this week, we thought we’d take a moment to share some news — our website has been refreshed to reflect the key pillars of our business identified during a lengthy period of R&D last year. Take a look — it tells you more about TwentySeven Works and details services we offer.
Many of the challenges facing premium and luxury brands centre around first party data acquisition, customer journey management and identifying conversion opportunities (or bottlenecks) in content engagement across all platforms from brand website to social channels.
We’ve therefore…
