An update (and an announcement)
The one about our services and our excellent new CTO
Since we’ve unexpectedly avoided 15 laps of the Geneva show floor this week, we thought we’d take a moment to share some news — our website has been refreshed to reflect the key pillars of our business identified during a lengthy period of R&D last year. Take a look — it tells you more about TwentySeven Works and details services we offer.
Many of the challenges facing premium and luxury brands centre around first party data acquisition, customer journey management and identifying conversion opportunities (or bottlenecks) in content engagement across all platforms from brand website to social channels.
We’ve therefore tailored our business around three key pillars: Digital Strategy (specialising in customer journeys and advocacy) and Social Media and Content Production (with a focus on insight and conversion as well as engaging editorial).
The third pillar is our own technology, which is soon to break cover with one of our pioneering clients, but remains under wraps for now. Suffice to say it’s a unique platform that works with social media to gather first party data and build customer audiences. We’re immensely proud of it and will be releasing details in due course.
On a related note, we’d like you to welcome Jim Lambie to TwentySeven Works as Chief Technology Officer. Jim is a specialist in content and user data management, having built digital platforms for global media companies and worked in the demanding world of online banking.
Finally, John Pearson — former Chairman of Shazam and CEO of Virgin Radio — continues as the head of TwentySeven’s advisory board. John’s expertise and proven success in mediatech has been crucial in shaping our business and product strategy.
Do get in touch if you’re facing challenges with social media, digital strategy, customer journey management or first-party data acquisition — and we’re happy to talk editorial too.
Written by Paul Regan, Founding Partner at TwentySeven Works.
