The story of ‘Big Data’ not only starts and ends up at the amount of data any organization possesses. It is something beyond the mere collection of huge data insights. Big Data involves facing new challenges, and hardcore competition while identifying, storing, analyzing and interpreting the collected data, so that the present decision can prove to be more lucrative than the previous one, and support organizational objectives in a better way. In the era, where everybody is so busy on social media platforms, why should entrepreneurs and large organizations resist from tapping social media platforms with their ‘Big Data’. Now, let’s talk about the relationship between Big Data and Social Media, whether it is sweet like chocolate, tangy like an orange or hell bitter like a bitter gourd. At the end of this article, you’ll be clear regarding what big data means for the future of social media users.
1. Know who your real customers are
Big Data has brought a revolution in the field of social media campaigns, and has made it easier for the big brands to know about your customers in detail. Finding out their preferences, interests, tastes, and beliefs has become unchallenging, and straightforward with this innovative data. Based on this information, you’ll be able to hit bulls’ eye while spreading any social media message related to your brand.
2. Get acquainted with your customers’ response
If you are only targeting to sell your product by hook or crook, your business won’t boom for so long. Well, I know that’s not something ‘out-of-the-box’ that I’ve penned down. In addition to marketing and selling your product with zeal, it’s crucial to understand the emotions, and sentiments of customers for your brand. Also, this will help you in outdoing your competitors effectively. When you ping down your competition, no one will be able to stop you from being called as the ‘undisputed leader’ of your industry.
3. Get familiar with your customers’ demands
When you keep a check on the conversations your customers make, the restaurants they visit usually, the movies they love watching, the products they buy online/offline, etc. you can understand what their mind-set is, and what kind of products/services, they actually love. After all, you’re not making a product for yourself, but for your prospective customers. So, it’s necessary to step in to your customers’ shoes, and know their likes and dislikes. In case, your current product is not that happening as per Big Data trends, it’s wise to make some modifications, and then re-launch it in the market.
4. Spread your word with the communication tools your customers use
It’s all about creating a holistic marketing approach for sincerely spreading your message on social media. Big Data analytics are pure bliss for the organizations who wish to select the communication channel as per their customers’ preferences. Just know about their preferred source of receiving information, and spread your marketing message like fire around the whole world.
5. Reaching the final decision of Buying
If you are desirous of knowing the whole story, right from getting information for the product to expressing their views/opinions regarding the product after making the purchase, Big Data can help you just like an angel does. As there are too many stages involved in the buying decision of a customer, Big Data will help you in synchronizing your next marketing campaign skillfully considering every stage of buying.
Just like every organization, if you too, strive to turn your first-time customers into repeated ones, and build long-term relationships with them, Big Data is not something which should be neglected. Knowing about your customers in detail, along with their likes and dislikes will foster your relation with them, and for conquering the hearts of your customers with your next propelling social media drive, Big Data is going to be your ultimate big boss. Predict your customers’ needs beforehand, implement your plan with Big Data analytics, and you are on your way to earn lucrative profits in the long-run. Both Big Data and Social Media are inseparably ‘sweet as chocolate’, in fact, the giant-sized social media is a mere part of Big Data. Sounds shocking? But, that’s the reality my friend! If you’re planning to make your social media campaign a big hit, you need to strategize properly for succeeding like a pro.
