Looking for: Creativity

Before we begin, let’s change the habits. I’ll reveal the end. In short, I’ll spoil this post: focus on the process.


Now that I revealed it, let’s start from the beginning.
Why are we looking for creativity? The more we look for it, the harder it is to find it (cf. the blank page syndrome). It seems that creativity is everywhere. Here and there. In all of us. Hidden. But why do we hide it then? One of the answers is that we don’t allow ourselves to be creative. Most of the time, we suffer from self-judgment. Often unfounded. If not judged by ourselves, it is the feeling of being judged by others that throws a spanner in the works. Whether this feeling is founded or not, the effects are the same.

If we look at the source of this problem, we will certainly find the fear of failure. As if an attempt had to result in a success to be a valid attempt. But no attempt means no success. Failure is part of the process.


“Winners don’t quit and quitters don’t win.”
— Vince Lombardi

The concept of creativity is highly related to the concept of motivation. Just as we often delay an unpleasant task to the next day, staying in the comfort zone of waiting for ideal conditions ends with no creation at all. This said, it is possible to find your best conditions for creativity by playing on two factors:

  1. The right environment. Some people feel more comfortable at home, others surrounded by nature. The ambient noise can also play a key role. If it is proved that it is difficult to focus while listening to music with lyrics (cognitive distraction tongue), you may prefer to be immersed in complete silence, listening to instrumental music or having only the ambient sounds of a café.
  2. The right moment. At 6am, just before lunch or in the middle of the night. We all have a high-productivity pick at a point of the day.

For example, I tend to prefer places with life, like a café. A bit of music, but mostly some background noise. And an early evening light (cf. Golden hour).

“When the creative impulse sweeps over you, grab it. You grab it and honor it and use it, because momentum is a rare gift.”
— Justina Chen

Working on those two aspects, fear of judgment and lack of motivation, is the key. To do so, block few minutes every morning. Those few minutes will be devoted to write three pages (A4 format), handwritten. No purpose. No judgment. There is no wrong way to write them. The only goal is to write what comes to your mind and be constant with this exercise. Just for yourself.


I started this post by spoiling it. Creativity is about the process. Focus on the process. Not on your goal. Your goal can be intimidating. You could fear the blank page, the judgment or the failure.

Creating the habit of writing every day is a good way to eliminate the fear, clear the mind and to train the brain. This will leave room for your creativity. By placing yourself in the right environment, getting ready at the right time and being in full consciousness, your creativity will be catalyzed. And, in the middle of all the attempts, there could be the idea.

Focus on the process.