Welcome to 2mrwinWHAT IFs?WHAT IF? There were no titles in an agency.A discussion on the plethora of new titles and roles in advertising today.Aug 18, 2015Aug 18, 2015
Welcome to 2mrwinWHAT IFs?The Collapse & Rebirth of AdvertisingHow the crumbling foundation of the advertising industry as we know it is making way for a new, more valuable one.Jan 14, 2015Jan 14, 2015
Welcome to 2mrwinWHAT IFs?WHAT IF? There were no more media planners in an agency.Yep, you read that right. But before you consider us a cruel lot, we’re not suggesting they get kicked to the curb.Dec 4, 2014Dec 4, 2014
Welcome to 2mrwinWHAT IFs?WHAT IF? 80% of an advertising budget was completely wasted.Are you satisfied with mediocre media buys and putting money in all the wrong places?Oct 22, 2014Oct 22, 2014
Welcome to 2mrwinWHAT IFs?WHAT IF? There were no creatives in an agency.How can advertising possibly happen without agency creatives? They make the ads, no?Oct 17, 2014Oct 17, 2014
Welcome to 2mrwinWHAT IFs?WHAT IF? Brands thought of themselves as media properties.It’s time to find a home for your brand. It’s time to stop for a second and see how much of your brand advertising is pure habit.Oct 10, 2014Oct 10, 2014
Welcome to 2mrwinWHAT IFs?WHAT IF? The advertising industry got a new master plan.It’s not working anymore. All of your go-to means of advertising, truth be told, haven’t been working for awhile.Oct 8, 2014Oct 8, 2014