Think about this quote below for a second. It’s amazing.
“They May Forget What You Said, But They Will Never Forget How You Made Them Feel.”
It’s an simple observation by Carl W. Buchener.
And rings so true today.
I ask my clients the same 3 questions before getting started on any video project.
What story are you trying to tell?
Why should anybody care?
What is the reaction you are going for?
It sounds simple because it is.
And extremely powerful.
Meet Eric & Juan below. They were looking to tell their story about life as a gay couple in America today.
We addressed gay stereotypes head on to really understand the challenges they both face.
We wanted the reaction for the viewer to feel a sense of compassion, anger and hope.
Watch the 5 minute video below.
Next time you are making a video, ask yourself these questions.
You’ll be able to tell a story people want to hear.
Greg Reitman creates videos for creatives looking to build their audience on Facebook, Twitter & Instagram. Learn More.