Why Facebook is Freaking Me Out Today

It’s pretty insane out there on the ol’ Interwebz.

Hop on and look at those ads targeting you.

Today, my newsfeed told me I needed to lose some weight.

You win Facebook. Yes I do.

But it didn’t stop there.

“Lose 35 Pounds Now.”

Wow Facebook. Can you be ANY more SPECIFIC?

Touche Facebook. You win.

The art and science behind the curtain of Facebook is mind blowing.

It’s not just a platform anymore to stalk your old Drivers Ed teacher from High School.

Or to get back in touch with your Grammer School crush.

Be careful folks. Sometimes aging isn’t your best friend.

But I digress.

The targeting capabilities on Facebook to grow an audience or sell a product is staring you right in the face.

And with a little bit of a test budget, you can try exactly how it works.

Imagine this.

You have a newsletter that is periodically sent out to an email list of 10,000.

Maybe you are an ecommerce shop sending out a discount code so your customers can buy your best selling item: A leopard skin iPhone case.

Or you are a Heavy Metal Klezmer band with a new music video you want to share with your fans.

But here’s the dealio.

80% of those emails could be going directly into spam and nobody sees it.

Enter Custom Audiences on Facebook.

Imagine taking those 10,000 emails you’ve previously uploaded into Mailchimp and also upload them directly into Facebook.

And what happens now?

We can safely assume that most of the 10,000 people on your email list have Facebook accounts.


Those email addresses are associated with their Facebook accounts so when you start working with Facebook Ads, you have the option to target a custom audience.

Click a button.

And the ad you created will now show up in those people’s news feed.

I found that Andrea Vahl from Social Media Examiner to be a great resource. She gives a step by step guide on how to create custom audiences with Facebook Ads.

Go get em.

Greg Reitman creates videos for creatives looking to build their audience on Facebook, Twitter & Instagram. Learn More.

Like what you read? Give Greg Reitman a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.