33Seconds – Medium

33Seconds

AI is a polarising force — how can marketers approach this challenge?

Nothing previously has polarised opinion in the marketing and creative industries like the topic of AI adoption.

4 min read23 hours ago

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AI is a polarising force — how can marketers approach this challenge?

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33Seconds

Can Threads become the number one app for public discourse?

Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you…

4 min readMay 21, 2024

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Can Threads become the number one app for public discourse?

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33Seconds

Does the drive to ‘net zero’ have a comms problem?

The outgoing head of the UK Climate Change Committee, Chris Stark, recently admitted that he would feel ‘intensely relaxed’ about dropping…

3 min readMay 8, 2024

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Does the drive to ‘net zero’ have a comms problem?

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33Seconds

The net zero culture shift won’t announce itself — brands must read the signs

Recent research into the impact of environmental beliefs on consumer behaviour appears to pour cold water on the assumption that it is…

5 min readApr 24, 2024

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The net zero culture shift won’t announce itself — brands must read the signs

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33Seconds

Are we heading into an ‘AI-washing’ epidemic?

Ever since OpenAI’s ChatGPT burst onto the scene towards the end of 2022, Generative AI has become one of the most talked about…

3 min readApr 10, 2024

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Are we heading into an ‘AI-washing’ epidemic?

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33Seconds

As the world goes to the polls, bold brands have a unique opportunity

Last month, I argued that 2023 came up short on its promise to offer a tipping point for brand investment in the net zero challenge. This…

3 min readMar 20, 2024

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As the world goes to the polls, bold brands have a unique opportunity

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33Seconds

Climate communications mistakes startups should avoid

Founders are understandably keen to tell their customers about all that they’re doing to build and scale sustainable startups. But in my…

6 min readMar 6, 2024

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Climate communications mistakes startups should avoid

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33Seconds

Marketing: the elephant in the room on sustainability?

Will 2024 be the year climate comms become a fixture of brand comms?

5 min readFeb 21, 2024

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Marketing: the elephant in the room on sustainability?

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33Seconds

Don’t call me ‘girl’ — rethinking how brands use this word

What is it with the word ‘girl’?

4 min readFeb 8, 2024

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Don’t call me ‘girl’ — rethinking how brands use this word

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33Seconds

How to build an engaged eco community on TikTok

Back in the lockdown summer of 2020 we launched Earthtopia, a channel to help people ease eco-anxiety and highlight solutions to the…

3 min readJan 24, 2024

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How to build an engaged eco community on TikTok

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33Seconds

33Seconds

How to use marketing & communication to build brands in a rapidly changing culture, a period heavily influenced by tech innovation and the drive to net zero.

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