Marketing, communications & social trend predictions — 2025The marketing and communications industry moves fast, so it’s no surprise that yet another year has flown by. What’s in store for us in…4d ago4d ago
Lessons from Fork Ranger — encouraging sustainable behaviour changeThe way we grow, produce and eat food is coming under increased scrutiny, as organisations and governments look to meet net-zero targets…Dec 5, 2024Dec 5, 2024
Trump, truth and net zero — is it time to rethink ‘green’ marketingSo much to learn for communicators this week, including a big takeaway: a net zero transition may only be possible if it is an outcome of…Nov 18, 2024Nov 18, 2024
How TikTok eco brand Earthtopia became a published bookBack in the lockdown days of 2021, our agency, 33Seconds, launched Earthtopia — an eco-community on TikTok — to provide young people with…Nov 6, 2024Nov 6, 2024
Sifted Summit 2024 - tech and innovation trends to watch“Who let him in here?”… “How many free coffees has he had?”Oct 16, 2024Oct 16, 2024
If AI is free, the planet may be the priceWe’re in the eye of the AI storm right now and, like previous tech hype cycles, it’s easy to get carried along on the sweet smell of…Sep 25, 2024Sep 25, 2024
Three current comms mistakes you could be making as a leaderBeing a founder or business leader poses many challenges — but there’s one area that can be like kryptonite, for even the most confident…Sep 11, 2024Sep 11, 2024
Is resale cooked? Or just heating up?An attention-grabbing headline from one of our favourite Substacks this month asked, ‘Is resale cooked?’Aug 24, 2024Aug 24, 2024
Is your startup AI-washing without intending to?Many startups today are building businesses using AI or integrating the technology into existing companies, in order to streamline…Aug 13, 2024Aug 13, 2024
How to transform eco anxiety into eco actionClimate collapse, biodiversity loss, rivers running with sewage…it’s hard not to feel anxious about the current state of the planet…Jul 30, 2024Jul 30, 2024
