AIYINFA VIDEO DESIGN
WHAT IS AIYINFA
After the app 「瑞智庄园」has been published, we were to introduce our App and service using video. This exercise was meant to simulate a video pitch to not only customers but also investors.
IDENTIFYING TARGET USERS
I did this part when doing the official website design.
This is an official website page I created for Aiyinfa, an iPad/iOS APP offering elder people use games to make their…medium.com
I wrote multiple scenarios and drew sketches to help me brainstorm ideas and find breakdowns and opportunities that can help our target audience achieve peace of mind by using our product.
Our goal was to make a two-minute video, for which we wrote a script and went through multiple iterations.
SKETCHING VIDEO FRAMES
As I comprised of film making amateurs, we learnt the tools of the trade — made a game plan, sketched out each frame and lined by background music along the video.
DESIGNING AND EDITING
For this, I used Keynote, Photoshop, Final Cut Pro and Illustrator.
I worked as a designer and product manager coordinated both internal and external resources.
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