Santa Claus was invented by Coca-cola

Krishantha Madumal
1 min readDec 4, 2019

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In the 1930s, Coca-cola was searching for ways to unfold their burgeoning empire throughout the winter months — historically slow for potable sales. They rent Haddon Sundblom, an extremely regarded industrial artist World Health Organization proceeded to make a series of pictures of Santa Claus that associated him with coke. His drawings became an everyday annual sight for the coca-cola corporation that helped to spur on the concept that they’d formed the image.

In fact, the red-suited jolly man was already a well-established depiction of Santa Claus by the Twenties. The big apple Times reported this in 1927: “A standardized Santa Claus seems too big apple youngsters. Height, weight, stature are nearly specifically standardized, as are the red clothes, the hood and therefore the white whiskers. The pack jam-packed with toys, ruddy cheeks and nose, bushy eyebrows and a jolly, fat result also are inevitable components of the requisite make-up.”

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