Whether it’s shaping the decision-making process, reducing customer churn, or providing seamless customer service and experience, data drives modern business in a number of ways. With the ever-growing volumes of data available, the question on everybody’s mind is: How to put raw data to actionable use and derive real business…

Businesses must evolve and adapt to changing customer expectations. One of the most powerful attributes of technology is that companies now can engage buyers in every phase of the purchase process. …

Customer churn is not only a loss of clients or customers, but also their associated recurring revenue. This is one of the biggest problems companies face today. Losing existing customers also means spending more money on the acquisition of new ones, which altogether costs you money and time This happens…

A couple of weeks ago I had the pleasure to go to one of Israel’s largest annual marketing conferences: All Things Data. The first speaker up was Jim Sterne, a “professional explainer” and the author of 12 books (and counting). …

Successful marketing revolves around having the right message reach the right target audience. One way of doing it, is by sending emails to that audience. But how many of your customers actually read it? Getting a respectable open rate is the one of the most common marketing goals companies are…

Along with the development of new technologies and the many changes they brought to the buying process, your customer expectations changed as well. …

GDPR… so why is it so important all of a sudden? The European Union (EU) ratified the GDPR during April 2016 and provided the market two years to get ready before enforcing the regulation. …

To the uninitiated, outbound sales may look an uphill battle, especially when one’s mindset is shaped by stereotypical portrayals of cold calling. It’s easy to see why: it takes no less than 18 calls to connect with a buyer and only 23.9% of sales emails are opened. With data like…

When you invest in a technology, you want to know what the return on investment will be. Big data is no different, except for the fact that returns here are somewhat uncertain. How do you determine big data ROI? There are no historical budgets for big data so that goes…