Proper prospect research can make all the difference between a deal going through or falling short. When the time comes to identify potential customers and decision makers, it’s paramount to understand their business to the finest detail so you can frame your message for maximum impact. As every prospect is unique in its own way, the conversations you start with them must also differ. In order to make a sale, there’s basically nothing more important than creating a tailored experience from the get-go. …


Whether it’s shaping the decision-making process, reducing customer churn, or providing seamless customer service and experience, data drives modern business in a number of ways. With the ever-growing volumes of data available, the question on everybody’s mind is:

How to put raw data to actionable use and derive real business value through sales insights?

Enter data mining, a huge contributor to the cause. It’s the automated process of sorting out gigantic data sets to uncover trends and patterns, solve business problems, generate new opportunities and establish relationships through data analysis. Data mining techniques and tools go beyond looking at historical…


Businesses must evolve and adapt to changing customer expectations. One of the most powerful attributes of technology is that companies now can engage buyers in every phase of the purchase process. Marketing automation platforms make this task much easier, but we should never forget that every meaningful communication in this process requires a human touch too.

The first thing we should so is to ask ourselves: Are we doing everything to stay on top of our customers mind? …


Customer churn is not only a loss of clients or customers, but also their associated recurring revenue. This is one of the biggest problems companies face today. Losing existing customers also means spending more money on the acquisition of new ones, which altogether costs you money and time

This happens mainly because marketers lack in having a thorough and timely view on their customer behavior, inadequate means of collecting customer data and limited marketing strategies to keep the customers they have.

Among the findings of one study in the field, it has been reported that over 50% of world marketers…


A couple of weeks ago I had the pleasure to go to one of Israel’s largest annual marketing conferences: All Things Data. The first speaker up was Jim Sterne, a “professional explainer” and the author of 12 books (and counting). His newest book and the topic of the lecture was “Artificial Intelligence for Marketing”, a daunting way to start my morning since data science, math, and coding are far from my vernacular of know-how.

Lucky for me, Jim must have foreseen that look in my eyes and the eyes of about 100 or so other marketers sitting in the room…


Successful marketing revolves around having the right message reach the right target audience. One way of doing it, is by sending emails to that audience. But how many of your customers actually read it?

Getting a respectable open rate is the one of the most common marketing goals companies are striving for. According to a report, a successful open rate for businesses should be around 20 percent, but in order to get to those numbers, you will need to give some thought as to what you are sending, when you are sending it, and why you are sending it.

A…


Along with the development of new technologies and the many changes they brought to the buying process, your customer expectations changed as well. People expect something new and different and even if your customer experience was good before, that doesn’t mean they will be satisfied with the same experience in future.

Also, the marketplace is flooded with businesses that offer similar products, so you need to find a way to differentiate yourself and provide your buyers with an excellent and personalized customer service that has something your competition didn’t think of.

One research showed that 72% of consumers say they…


GDPR… so why is it so important all of a sudden?

The European Union (EU) ratified the GDPR during April 2016 and provided the market two years to get ready before enforcing the regulation. As you can clearly see, these two years are behind us and the enforcement will begin on May 25th, 2018.

At this point you must be asking yourself “OK. But what does it have to do with us?”

The GDPR define to which terms and conditions businesses and organizations, regardless of their size and location, must comply to be able to contact EU citizens. In addition…


To the uninitiated, outbound sales may look an uphill battle, especially when one’s mindset is shaped by stereotypical portrayals of cold calling. It’s easy to see why: it takes no less than 18 calls to connect with a buyer and only 23.9% of sales emails are opened. With data like this, can you really blame people for not believing in this inefficient process? Outbound sales is not about numbers: it’s all about committing yourself to the buyer and being relevant to their business. If you’re truly intent on improving your outbound sales strategy, here are 5 ways to turn things…


When you invest in a technology, you want to know what the return on investment will be. Big data is no different, except for the fact that returns here are somewhat uncertain. How do you determine big data ROI? There are no historical budgets for big data so that goes out of the window. Traditional ROI models are also no good as they factor in elements that are outdated. So your starting point is to develop an understanding of how to define big data ROI. On its own, data has no “dollar” value you can attach to it; it’s the…

Boaz Goldstien

Marketing manager, SEO at Bold digital architects

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