Patrick Ch. RömerMusic Update March 2019Winter is getting to an end, spring is awaiting. You‘re still a bit melancholic? Then this is for you:Mar 2, 2019Mar 2, 2019
Patrick Ch. RömerKlickbetrug in der Schweiz (Teil 1: Klicks)Klick ist nicht gleich Klick. Nutzerinnen und Nutzer des Internets klicken auf Links, Suchmaschinenresultate, Eingabefelder, Buttons, usw…Jun 4, 2018Jun 4, 2018
Patrick Ch. RömerPaid Media, Owned Media and Earned Media was yesterday. Now we’re talking BA BOP.In 2009, David Goodall presented his model of Owned Media, Paid Media and Earned Media. This model is still used by many companies in their…Nov 23, 2017Nov 23, 2017
Patrick Ch. Römer@Click Fraud — When farms use smartphones as cash cowsThere’s no hard evidence if or in what amount click fraud exists in Switzerland. The few studies out there talk about 4% up to 40%…Oct 24, 20171Oct 24, 20171