Randy FougereSharpSpring Marketing Automation: Our First Few MonthsWe have just finished our first full quarter using the SharpSpring marketing automation platform, and are very pleased with the results so…Dec 22, 2016Dec 22, 2016
Randy Fougere28-Point Email Checklist: Don’t be Afraid of Mass email, Be Prepared!Everyone has done it. You send an important email, and something just doesn’t feel right. Now long gone, you instinctively open it to…Dec 2, 2016Dec 2, 2016
Randy FougereContent and Delivery: Build Them Both or Don’t Bother!What’s more important — content or delivery? The reality is you can’t have one without the other. It takes content and delivery together to…Nov 21, 2016Nov 21, 2016
Randy Fougere11 Great Reasons to Outsource Your SMB MarketingWhile marketing isn’t easy at the best of times, SMB marketing in the early stages can be the biggest challenge of all. According to a…Sep 15, 2016Sep 15, 2016
Randy FougereTime Management: Eight Tips Learned in “The Trenches”Does time management seem to be a constant battle? Do you oscillate between feeling organized one day, to a state of total disarray the…Aug 23, 2016Aug 23, 2016
Randy FougereCASL and B2B Marketing — What You Need to Know!Ever since Canada’s Anti-Spam Legislation or CASL came into effect, it has been a source of fear and loathing for Canadian marketers…Aug 16, 20161Aug 16, 20161
Randy FougereIncreasing Sales: The Marketing Metric That Really Counts!For years, I have heard the debates about where the line should be drawn between sales and marketing. In fairness, marketing is often…Aug 13, 2016Aug 13, 2016
Randy FougereTurn Marketing Process into Competitive AdvantageI’m sure some people saw the words “marketing process” in the title and quickly hit the back button. But if you’re still here, it probably…Aug 11, 2016Aug 11, 2016
Randy FougereinStronger ContentB2B Marketing Fundamentals — It Simply Won’t Work Without ThemBuilding an effective B2B marketing program can be a long, tough road. But, when investments are made, you do the right things, and you…Aug 6, 20161Aug 6, 20161
Randy FougereSegmentation: The Starting Point of Effective B2B MarketingWhen it comes to factors that accelerate growth in a B2B business, one of the most powerful is having well-defined market segmentation. Big…Jul 30, 20161Jul 30, 20161