Unlike lawyers and doctors, professionals in the creative field can’t detach themselves from their work. If you privately despise your client’s product or service, you will fail.
David Ogilvy’s 20 unconventional rules for getting clients
Robert Williams
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Profoundly impactful! Reading this is validation. It’s something I knew, but felt like “is this really right?” I was afraid to 100% stand on this. I felt like me sticking to clients I like was a reflection of me not being creative enough. This is a freeing remark to read.

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