Evaluating the high implementation costs for unique ad formats in gaming, sports, and film
Technology has made it possible to adventure through medieval worlds via a phone screen, stream hundreds of sports plays at home, and watch movies in 3D. These digital integrations bring portability to a once static experience…
Using AI to create a delightful video monetization experience built to scale across content mediums
“Buy this” — the phrase all advertisers want to say, but can’t say without an explanation. …
Finding touchpoints between esports and traditional sports for new sponsorship opportunities
Key Insights:
Identifying child predators and toxic behavior using natural language processing
“Don’t talk to strangers.” For children who have heard this 30 years ago, it was easy to see who they knew and who they didn’t. Now with electronic devices aplenty, flexible online communications, and high rates of digital media consumption…
Blending ads with content improves audience sentiment and connection
At $336 billion, digital advertising spending is projected to account for over half of total ad spend in 2020. There’s no doubt that it’s an avenue in which everyone is trying to enter and master. As millions of people are confined…
As COVID-19 continues to change the world as we know it, many thoughts and assumptions regarding the general outcome are often ever-changing. People constantly question how each industry will be impacted by this virus- typically with poor expectations. For esports, hopefully, this is not the case.
According to the Washington…
Digital communities are the new campfires! Creating love and long term loyalty requires groundwork and authentic communication.
Key takeaways:
How embedded ads blend user experience and brand awareness for positive sentiment
“Skip this ad in 5, 4…” We’ve all been there — counting down the seconds until we can press the button and return to our regular viewing session. Most of the time, we’re not interested in the ad…
It is no longer a surprise that esports gaming is now a $1 billion-dollar industry, and is suspected to have more viewers than every professional sports league excluding the NFL by 2021. The rapid and widespread growth of esports has led to sponsorship revenue as being the largest source of…
