Social media is a powerful tool if used correctly, and paid social media ads are not exception, as you might think. Nowadays using paid social media ads is necessary for an effective digital marketing strategy. They attract new leads and captivate a broader audience.

In the online marketing world, there are two types of social media: organic and paid. Organic social media is where the brand controls 100% of the channel content and platforms. These posts reach people who have liked your page directly.