McDonald’s ordering app

McDonald’s fast food restaurant is looking for a way to boost company income. There were a lot of innovations, which prove to be successful for McDonald’s fast food restaurant. You can read about them in our previous article How they became great.

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Now McDonald’s fast food restaurant faced to new innovation, which is not original for the contemporary world, but the new experience for McDonald’s. This innovation is McDonald’s mobile ordering app. Mobile ordering finally comes to McDonald’s fast food restaurant. But why so late, you wonder. McDonald’s has a very clear position. McDonald’s thinks that it’s better to be right than to be first. They could develop mobile app a long time ago, but they didn’t. Why? The reason is, that they wanted to investigate this innovation and choose the best tips all over the world. You know, if you create smth, it should be worthy creation. Now, after McDonald’s fast food restaurants have collected best experiences, they’re ready for McDonald’s mobile ordering app. McDonald’s fast food restaurants have correct strategy. If they want to bring to life any idea, they will investigate this idea, count risks and only then, if it’s possible without loses and in case of success brings great profit, they do something. They build and grow up their business step by step. Every step is carefully estimated. McDonald’s executive vice president Jim Sappington points out, that McDonald’s mobile ordering app is not admitted to affect the food quality or service speed. So, let’s see which goodies McDonald’s mobile ordering app can show us. I hope it’s something rewarding.

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#1 Cut transaction time

The first goodie is cutting transaction time. On the McDonald’s website we can read the following: Use the McDonald’s App to simply select your items and send your order to a restaurant. When you’re ready, you can visit any participating McDonald’s to pick it up. Once you check in, the restaurant will start preparing your order and charge your card. I think that it’s really very comfortable, when you choose items distantly, on your way to McDonald’s via McDonald’s mobile ordering app. You save your time, because you don’t stay in the line and wait for your turn, also you don’t need to pay for your order with cash or CC, because money will be charged automatically and your order will be sent to the kitchen, once you enter the McDonald’s fast food restaurant’s door.

#2 Reduce errors

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Errors are what sometimes happens. Staff can mix up orders if there are too many orders, so errors are inevitable. McDonald’s mobile ordering app will help to prevent such misunderstandings and in the end get quality service with the low rate of mistakes.

#3 Free up workers to deliver food to tables or cars

McDonald’s mobile ordering app can free up workers to deliver food to tables or cars. If workers will not waste time to take an order, they will deliver food and possibly serve a double number of customers or more. If predictions are truthful, we’ll get rid of hateful lines in McDonald’s fast food restaurant. On the McDonald’s website we can read the following: When you arrive at your restaurant, you’ll be prompted to check in on the App and choose how you want to pick it up: Curbside Pickup, Inside the Restaurant, or Drive Thru.

#4 Track customer’s location

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Loсation tracking will also help to save time and quality of food. Once a customer enters the McDonald’s fast food restaurant, stuff gets the notification to prepare an order. So happy customer gets instant service without waiting in the queue with McDonald’s mobile ordering app. On the McDonald’s website, we can read the following: We’ll start preparing your order for takeout the moment you check in so that it’s hot and freshly prepared when you arrive. McDonald’s believes that this location tracking will help ensure the best combination of speed and food quality.

So, for comfortable service, when you’re on your way to McDonald’s fast food restaurant, you run McDonald’s mobile ordering app and choose food and place an order. Once you arrive, you will check in and then get your fresh and hot takeout. Also, you can save your favourite orders, menu items and restaurant locations with McDonald’s mobile ordering app.

In addition to the new mobile app for ordering, McDonald’s also plans self-service ordering kiosks. The company is currently testing most of its new efforts in a Chicago warehouse, where it has established a new “high tech” restaurant.

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In sum

In sum I want to say, that mobile ordering app is a good way to manage your restaurant business. You may implement a variety of different features, depending on the aim. The most common features for mobile ordering app are:

  • mobile menu
  • mobile payment
  • ordering system
  • mobile reservation
  • discount programs
  • management tools
  • delivery & take away

Mobile ordering app is a complex system, which can boost your company income and distinguish you from hundreds of competitors.


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( Check our website https://avikto.com/#home and read more articles here http://blog.avikto.com/ )

Alexandra Kirpichenko

Written by

Web & Mobile development. UI & UX Design. Restaurant ordering apps. \avikto.com\

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