What I’ve learned from my first week on KickStarter
Dribbler FC has been live on KickStarter for a week and we’ve managed to raise $4700 of our $13,500 goal. I love you dearly if you’re one of the people that backed it — huge thanks.
The idea is called Dribblers Football Club — we turn parents into soccer coaches, with the help of Dribble Power Points and Comic rewards. The mobile web app makes it easy to take drills on your phone from home. Perfect for parents who are new to soccer, and for 3–5 year old kids so they learn the basics before joining a team.
I definitely don’t have all the answers — so it would be great to hear from anyone who has been though a Kickstarter and has any ideas that can help. Please get in touch.
Here are a few thoughts:
I’ve loved reconnecting with every professional connection I’ve ever met. Yeah — I’ve had to write an awkward email to remind you that we met once 10- years ago for 5 minutes. I’ve had awesome conversations and help from people I didn’t know that well, or from former workmates who I haven’t connected with in years.
Determine your ask and how to ask for it way ahead of time. I’m not just talking about the campaign goal — I’m talking about having the balls to ask people for money.
Spend at least 40% of your overall efforts on figuring out how you’re going to pitch your story to your friends and professional contacts. How many of them do you have and what’s a realistic backing level for them to support you ($5 — $25). I think there’s a threshold for what you can raise on KickStarter, you have to figure out what your family and friends can generate, if you get anything from the Kickstarter community, and how popular is the category your ideas fits into (the more niche the less popular with traffic).
If you’re fortunate to have a budget, spend the bulk of it on PR. I don’t care if you’ve invented the latest AI VR Blockchain Autonomous Drone Kegerator (BTW , I would back that) — As a new creator on Kickstarter, you’re effectively a nobody and it really does depend on what your campaign is about to determine if you’re going to get any organic traffic. Sports and tech would not be top of the list on Kickstarter.
Yeah — You might be one of the lucky 5 campaigns from the thousands to get featured in the weekly email. But I would remove that thought from your mind — consider that as gravy :)
It’s hard to find projects on KickStarter — No different than many media sites or ecommerce catalog sites — it’s really challenging to find the things you care about on KickStarter. Part of the reason is because the entire menu (the content) is hidden and they only feature 10 projects on the homepage. I’ve always been challenged with sparse content over a ‘beautiful design’ — but highly ineffective as the gateway to vast amounts + diverse categories of content.
More thoughts next week — You can find our KickStarter here: http://goo.gl/UQiJ48
Backing now at $25 and gets you 1-year of drills and software (80% discount) and a massive virtual hug and gratitude :)