Art of Reporting by Vijay Gummadi

  1. At pilot/PoC stage, usually the team is small. The company would be running experiments and the results need to be shared and discussed with the core team. Usually, there are no external investors at this point, hence there would be high frequency internal reporting. It would be daily or an hourly update and it can be informal by nature.
  2. At the stage of initial traction, it is expected to have angel investors, a few paying customers and mentors/advisors. Internally, the reporting would still remain high frequency. For external parties like the angel investors and advisors it would based on the Shareholder agreement and the information rights. External reporting can be done on a monthly basis or quarterly at the least.
  3. During the Growth stage, the KPIs that reported transform based on the product or service. As the team grows, the reporting becomes a little less frequent internally and can be done every month. The external reporting will take a more formalised shape and shall be given out every month or quarter.
  4. High growth: The investors would be given projections at the start of every quarter and while reporting it is important to indicate the actuals against the projections. This would help the founders and investors in understanding what is or is not working for the company.

--

--

--

50K Ventures strives to provide early stage startups with funding, go to market support and strategic advisory.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Education Level of Unicorn Founders — Coastal vs. Non-Costal Startups

ENTREPRENEUR

In Health Tech, People Are Just As Important As Product

Advice for Emerging Managers in the times of COVID-19

I know it’s been two weeks since my last post, but for me, it’s felt like one, long slog of a week.

Why Your Company is Destined to Fail

What I learned from (fearing) my first product launch

How To Get Awards FROM Your Customers

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
50K Ventures

50K Ventures

50K Ventures strives to provide early stage startups with funding, go to market support and strategic advisory.

More from Medium

A Guide to Co-Founding Tech Startups for Non-Technical Executives

How to start a new job with intention

Gary Fowler: A Highest Impact Leader Making A Difference

Simple Business Transformation

Simple changes can bring monumental shifts in business transformation