New symbol applied to a flag, flying on a flagpole. Blue and red diagonal stripes intersect from the left and right.

In the summer of 2015, I began conversations with the producers at WNYC Studio 360 about our team working on their latest project in their redesign series — imagining a symbol to represent the modern South.

This invitation arrived in the wake of the terrorist attack in Charlottesville, Virginia, which…

A book that’s on our reading list here at the office is The Phoenix Project. It’s a novelization of the life of an IT director thrust into an enterprise-wide crisis in a company buckling under the weight of out-of-date tech and culture — from applications powering the factory floor to…

In May 2018, my dream job leading the best damn team in the business underwent a metamorphosis.

We all jumped into an exciting new reality, one tailor-made for us: a wide variety of projects, 100% aligned with our expertise, trusting client relationships and boundless new opportunities. We became the in-house team for the brand we launched in 2017: One of the largest global data center brands and progressive cybersecurity providers, Cyxtera Technologies.

Nearly ten months in, we’re finding new ways to put our 15-year track record of successfully building, strengthening, and marketing billion-dollar technology brands to work as a dedicated team.

Watch this space for observations and insights from this new leg of our journey.

70kft was born in the summer of 2003 in an apartment outside of Charlotte, North Carolina with a giant CRT monitor, Mac G3 and a blackberry. Today, the agency shepherds marketing for some of the globe’s top enterprise technology brands. …

Gus Granger

Graphic Designer born in Chicago, raised in Minnesota, now rooted in Dallas, Texas. Formerly 70kft & Cyxtera. Now a Client Engagment Partner at VSA Partners.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store