The Importance of Search Engine Optimization (SEO)

Most people have at least heard the term “Search Engine Optimization” (or SEO) but many have no idea what that means. It’s pretty simple: SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. SEO has quickly become one of the most important parts of having a website for a business, service, or product. Obviously, when one is trying to make money from their website, be it by blogging and running ads or by selling a product they’ve made, they want people to be able to find their website easily.

The problem today is that there are fantastic web designers out there that can make your end product (i.e., your website) very good looking to the person browsing on it, but almost as important is the way it looks to Google, Bing, Yahoo, and other search engines. Let’s take Google, for example. Google has an algorithm that it runs to score every website. Nobody but a select few inside Google knows how this scoring works completely, and nobody knows exactly what the algorithm is. But for those of us who have been into all things ‘internet’ for years have come to understand what Google’s algorithm looks for, generally. This is is the define difference between simply get a website designed for you and getting a website solution. A good website solution is not only an aesthetically pleasing website design, but it is also properly optimized for search engines. If you don’t optimize your website for search engines, then you’re just going to be another brick in the wall. However, with good SEO, a beautiful design, and the proper curation of content your business will be well on its way to being one of the top results in Google or any other search engine.

What sets 762 Media Enterprises in this area is that we know how to properly optimize your website for search engines. With our premium search engine optimization we will go through your site and optimize in every way we know how, which will ultimately benefit your business and set your website above your competition! Premium search engine optimization is included with our Brand Build service, and can also be purchased standalone, just contact us.

Jacob Jones
CEO | Web Designer | Solutions Manager

Originally published at 762 Media Enterprises.