The Inside Story of BitTorrent’s Bizarre Collapse
Jessi Hempel

I don’t think BitTorrent is failing because it can’t find a suitable, profitable business model. BitTorrent is facing an identity crisis, that’s all.

It’s seriously baffling how no one thought of rebranding the company. It’s been a decade since BitTorrent shifted it’s focus to becoming an entrainment company and seriously no one thought of giving it a fresh breath of identity? That is weird.

It’s name is repulsive and so is the interface of almost every app. They need designers, and people who are not busy with keeping the boat afloat.

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