3 Signs You’re Posting Too Much On Instagram
by Hannah Moyer
We love Instagram, and it’s a great platform for businesses, but let’s face it. Sometimes you’re just posting too much and getting burned out. How do you know if you’ve been hit with this? Other than ignoring quality content in order to keep up your posting schedule, there’s a few key signs.
3 Signs You’re So Over It
The Only Ideas You Have Are Coffee or Post Workout
There’s only so much creativity we can have in one week. You may be using too much at once if your five most recent pictures are of latte art, post workout selfies, or a combination thereof. So. In order to not completely estrange your followers, let’s reign back a bit. (I suppose the one caveat to this is if you’re a fitness trainer and your brand and business is based on you posting your workouts, but the general rule still exists.)
Quality over quantity is still important in the social media world, so by posting fewer times each week, you’ll have higher quality content overall, which is especially important on Instagram.
Choosing a Filter in 30 Seconds Flat
No more questioning which filter would make your photo that much better, you choose it and go. Decisive is one thing, but if you’re burned out you hardly care. Overexposed? Eh, it’s the new style, right? … Right?
Or — gasp — not even using one. Post it and go, my friends. (Sure, #nofilter exists, but not all photography is worthy.)
Getting Way to Good at the Plethora of Hashtags
Instagram is the platform where you can get away with a plethora of hashtags, and while it can get excessive, you know it works. To begin, major props for thinking of more than five hashtags. Those obscure hashtags you Insta-peeps think of are definitely a skill.
As long as these hashtags are relevant and bringing you great engagement, who am I to stop you?
How to Get Into a Groove
Now. How does one get past this burned out hump and get back into the posting streak that got them noticed in the first place? There’s a few different possibilities. First, work to think intentionally about each post. Does every latte need to be Instagrammed?
Second, remember why you loved it to begin with. Was it the purely image-driven nature of it, or the hashtag use? No matter how silly that sounds, it’s true, so ask yourself that question, and focus on your answer. Brainstorm ways to back off a bit while still engaging with your followers, and you’ll get yourself back into a groove and get back to taking 15 minutes to find the perfect filter.
Hint, it’s never 1977.
Have you ever been in a social media rut? What got you out of it? I’d love to hear over on Twitter!
— Hannah
