Why We Rebranded from 7twelve Marketing to 7twelve Media
When 7twelve Marketing was founded in 2014, we knew what we wanted to do. We wanted to bring the handshake back to marketing agencies and do what was right for business owners no matter what size their business is. We had our sights on being the best social media marketers on Orange County, CA and we truly believe we accomplished that.
“We want to bring the handshake back to marketing agencies” — Drew Johnson (dsj712)
Fast forward three years. The social media landscape has changed. We’re snapping more than ever, going live, telling our stories and consuming more and more content on social platforms day by day. The attention of consumers has shifted away from the screen on the wall to the screen in our hands.
And then it happened. We caught an in-stream ad in a Snapchat story that literally made us feel like we were watching TV back in the 90s. We knew that the transition of eyeballs from the TV to the iPhone had been in motion for a long time, but this was a true call to action. We realized that if we wanted to stay relevant, we’d have to step up our content production skills. So we did.
Analytics-driven marketing will always be at the heart of 7twelve. After all, we want to see our clients succeed just as much as they do. But as Gary Vaynerchuk says, Facebook, Instagram, Snapchat and Twitter are the Fox News, NBC, CNN and MTV of our time and we have to be able to produce content in the way that audiences are consuming it.
We’re proud to say that we are a group of creatives with a passion for people and business. We’ve found our cadence in all things media — copywriting, photography, graphic design, video production and more. We’ve become true experts in the ins and outs of every major social platform available, and we’re not slowing down anytime either.
We’re excited to provide a full creative shop’s services while having the experience to market our clients effectively on social media.
We’re sure this isn’t the last time we’ll have to make a big adjustment. We’ve always prided ourselves on being on the forefront of digital marketing, and improving the way 7twelve is embraced is a testament to that. We’re excited for the update, excited to bring our utility belt of expertise to our current clients, and the new ones to come. The digital landscape may change, but the hustle in our hearts will not.