To #Tweet, or not to #Tweet? That is the question…

And a popular question it is — one probed by businesses all over the world!

Question: will a business benefit from developing a social media strategy, or are they wasting their time and financial investment?

Answer: yes, if used correctly a business will benefit enormously. And no certainly not, any press is good press — you have to be in it, to win it; or so they say.

It is important to note, however, that not all businesses will benefit from social media in the exact same way.

Here are 8 reasons why your business, needs to ‘do OR die’:

1.Connect and engage with your customers

Twitter now has millions of users and more people are joining every day (avg 135k); it’s one of the most influential places to engage with existing customers.

“Businesses will on average lose 15% of new Twitter followers within 3 weeks unless they make an effort to engage early.” SocialBro

Once you have built your follower-base, you will need to make a concerted effort to post regular updates and tweets that your customers may find interesting and more essentially, useful. Although, keep your direct marketing posts to a minimum, as too many could hamper your efforts when building a positive brand image.

“85% of Twitter followers feel more connected to a business if they can connect with them on Twitter.” Adventure_UK

2. Target new customers

Twitter acts as a great lead-generation tool. One way to do this is by following quality users who are interested in your sector, products, or services; do your research — look for followers of other accounts that are like yours.

“72% of Twitter followers are more likely to buy from you if you are on Twitter.” Adventure_UK

3. Create brand awareness and ultimately, brand recognition

Usually, big brands need no introduction to get followers. But SMEs, who want more customers to know about their business proposition, should utilise Twitter to build their brand and contacts.

“Brand building is the primary focus for 70% of businesses on Twitter, with lead generation (65%) a close second.” SocialBro

4. Market new products

New products, especially those that your customers find useful or interesting, will gain more popularity through popular social media channels than they would through the more traditional advertising channels.

“73% of Twitter followers follow companies on Twitter, to keep up to date with new products/services, and are more likely to be the first to buy them.” Adventure_UK

5. Provide valuable information

News travels faster online than it does via radio, TV, or print. Utilise your Twitter profile, to make important announcements and share any news that your customers should/would like to know — obviously traditional media could do the same job, Twitter is cheaper, and the message will get carried to millions of people, in real-time.

6. Survey your customers and acquire constructive feedback

Twitter is a useful tool for collecting customer feedback about your products/services — just follow relevant online conversations, and more often than not, you will get your answers even without asking. However, if you do need to identify specific learnings, do so by asking the customers directly, or conduct a poll.

7. Boost sales with special offers and incentives

Regardless of the size of your business, an incentive will always attract more engagement from your existing followers. It can also be a great way to attract more customers and build an online reputation for your brand.

8. Monitor competitors

Using tools like ‘Twitter Search’ can be a great way not just to track your brand engagement on Twitter, but it will also help you to keep a tab on your competitors’ activities, and current industry trends.. Learning about your competitors can help you plan your content marketing strategy and also avoid mistakes that could affect your business (SWOT).

Conclusion: Twitter is a global phenomenon. A true prodigy that isn’t going away anytime soon. And is proving to be a business’ best friend for all shapes and sizes.

Thanks for reading.

Lynsey

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