816 New YorkHow to get donors & supporters pumped about your nonprofit eventWhether you’re planning a fundraiser or a donor recognition dinner, nonprofit event planning must go beyond raising money. The best…Nov 7, 2019Nov 7, 2019
816 New YorkExtortion, Trolls, Poaching: The vengeful, desperate side of the gig economyI’ve been broke. I’ve been filled with self-doubt. And I’ve taken some pretty crap gigs. But I’ve never gone full Trump over $250.Nov 7, 2019Nov 7, 2019
816 New YorkWhen your brand becomes formidableWhen you meet me, I might be quiet.Apr 28, 2017Apr 28, 2017
816 New YorkA Moment with DadToday, we launched the new website for the NYC startup Bump2Beyond. The project had been interrupted back in the fall when a significant…Jan 19, 2017Jan 19, 2017
816 New York3 ways to rethink writing your website copyThere’s a lot of pressure from people in my industry to blast out content — any content, doesn’t matter what, just get it out there…Jan 9, 2017Jan 9, 2017
816 New YorkHow to develop a Google Analytics measurement planNearly everyone has Google Analytics installed, but knowing where to start with evaluating all that data can be overwhelming. Luckily…Dec 20, 2016Dec 20, 2016
816 New YorkHow the 2016 Election impacts your 2017 marketing strategyI wasn’t the only one watching with something like horror as the center of the country blazed red across the screen on Election Night. But…Nov 22, 2016Nov 22, 2016
816 New YorkWould You Pay $10K for This Business Strategy Advice? Andrew Carnegie did.In the phenomenal book Good Strategy, Bad Strategy: The Difference and Why It Matters, author Richard Rumelt tells the following story:Jun 30, 2016Jun 30, 2016
816 New YorkWhat Does Your Logo Mean?The Greek term logos has various translations — most commonly “word.” However, the diversity of the term can be seen in its various other…Jun 21, 2016Jun 21, 2016
816 New YorkLook Before You Leap: Smart Brand Building for Small BusinessesThe days of online shingle-hanging — simply throwing a logo and website online — are over.Jun 7, 2016Jun 7, 2016