Jonathan DarlingThe Uniqueness of the Sport ProductWhat makes a sport product different than just any old product? In some cases, a sport product can be a tangible thing; it can be authentic…Apr 24, 2018Apr 24, 2018
Jonathan DarlingThe Viral Effect: Social Media’s Revolutionary Role in BusinessMarketing over the years have evolved exponentially in the past decade. At the turn of the century, the only conceivable options businesses…Apr 24, 2018Apr 24, 2018
Jonathan DarlingFanaticism: The Psychology of Brand LoyaltyThe cycle of capitalism is as old as time; companies develop a product, market it to consumers, get them to buy the product, and then try…Apr 24, 2018Apr 24, 2018