Exploiting A/B Testing for Fun and Profit (Part 1)

Juan Berner
Aug 13 · 8 min read

A/B Testing for everyone

What is A/B Testing?

A/B Testing in action

Manipulating A/B Testing experiments

Step 1: Exploring the website

Step 2: Mapping of experiments

Step 3: Targeting potential metrics

How this could be exploited at scale

So what can we do about it?

Additional information


Juan Berner

Written by

Security Researcher & Architect

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade