Life is a Story

Life is a series of stories. Some good. Some bad. All of them encapsulate your history one story at a time. Regardless of if it’s for your personal brand or business, a story is always being told.

Silence speaks

When it comes to social media, silence speaks. What I mean by that, is even when you’re not saying things on your social media channels that also speaks — volumes.

I’m not saying that you should post things for the sake of posting things, but since the purpose of social media is engagement, stories are your connection to clients, customers, people.

Are you telling your story?

I met with a local business yesterday and they told me that they have no presence on social media. They’ve been around for 60 years and have not found it necessary until now to give thought to the importance of engaging with their customers in this digital age.

Some of the best companies, brands, entrepreneurs are yet to be discovered because they’re not telling their story. Some for the fear of not being heard in the midst of all the social media noise.

“Marketing is no longer about the stuff you make, but about the stories you tell.” — Seth Godin

Go on… Tell your story until someone hears it.