Millions can now access and experience truly volumetric video of real people in Augmented Reality on iOS 11 — Since our initial launch of Holo in June, people have placed more than three million holograms of real people and animals in nearly every country around the globe. …

By Andrew Tokeley — I’m excited to share that Holo is now available globally on iOS and Android. Holo is a mobile AR app that lets you add holograms of real people and animals into your real world and snap videos or photos to share with friends. It’s a lot of fun! The inspiration…

Available via TIME and LIFE VR on Steam and Viveport for HTC Vive — We are thrilled to launch 8i’s very first VR release into orbit with TIME and LIFE VR. Starting today, “Buzz Aldrin: Cycling Pathways to Mars,” the worlds first legacy VR experience in which the celebrated astronaut’s hologram takes viewers on a journey through his plan to send humans to Mars…

8i and Buzz Aldrin head to SXSW for the premiere the world’s first legacy VR project featuring a human hologram — Last summer Buzz Aldrin came into 8i studios to record a message to astronauts and scientists preparing for the journey to Mars. Since then, we’ve had the honor to work with the American icon and our partners at Time Inc. to bring his vision to life in virtual reality. Buzz…

Conference-goers can snap photos and videos with #HoloBuzz in mixed reality ahead of the astronaut’s VR debut — We’re thrilled to have been invited by Google to showcase #HoloBuzz at GDC 2017 (booth #1424) this week in San Francisco. …

Holograms featured in Nonny de la Peña’s OUT OF EXILE, Passage Pictures’ MARJORIE PRIME premiere starring Jon Hamm, and ETC @ USC project WONDER BUFFALO We’re excited to be back at Sundance this year after unveiling our technology for the first time at last year’s festival. In 2016, we came…

By Linc Gasking As last year came to a close, I spent a lot of time thinking about our growth in 2016, what we accomplished, how our strategy has evolved, and most importantly, how our vision still holds true. …

At the Ad Age Brand Summit LA, Industry leaders discuss “VR, AR, MR, 360 and What’s Coming Next?” — Last week, 8i cofounder and CEO Linc Gasking joined other industry leaders to discuss virtual, augmented and mixed reality, and look ahead at how brands and advertisers will leverage these emerging 3D mediums in 2017 and beyond. …

In some ways the biggest beauty company in the world thinks like a startup. We heard from L’Oreal’s VP of Innovation and Entrepreneurship, Rachel Weiss, at the Fast Company Innovation Festival what it means to be an “intraprenauer” and fostering a culture of innovation.