Facebook ads are the big boss across all paid channels when it comes to driving leads to your business. So long as you have the right strategy in place, there’s no reason why Facebook ads won’t do wonders for you. Did you know that as of September 2016 the daily active users on Facebook for both desktop and mobile were around 1.18 billion (we were as surprised as you are). Keeping that thought in mind, there’s no reason you should miss out on the traction that Facebook ads can bring to your business.

Let’s take a look at a few…

A few weeks back I came across Chymera — a StartUp about Virtual Reality Advertising. Chymera is the brainchild of Sushil Kumar and Smeet Bhatt. Sushil, who is a Computer Engineering graduate from IIT Bombay (2008–12) and also an IIM-A alumni (2012–14), got interested in VR while his stint with Computer Graphics during his engineering days. During his 2nd year at IIM-A he first experienced Oculus Rift and got immensely excited by this new technology.

Virtual Reality is the new sensation now with companies like Google, Facebook, Samsung, Sony, HTC in the VR business. Though the technology is at a…

“Content Marketing is a commitment, not a campaign,” said Jon Buscall, Head of Moondog Marketing, and we all know how tough commitment can be. Content Marketing is often the last thing to be done and it has to be done right if you want to reach out to your customers in a meaningful way.

Our hub in Koramangala recently hosted an event titled ‘Content Marketing 101’ that was conducted by Natasha Lorraine Menezes , the Co-founder of T.W.E. (The Words Edge).

Through the course of her session Natasha took us over 10 Content Marketing growth hacks that we’re going to…

You’ve had a stroke of genius, and created a startup that will be the biggest thing since Facebook. Your business proposal is drafted, your coworking space is booked, and your investor meetings are lined up — now, all you need to do is create the perfect name for your new startup. How do you begin the process of encapsulating your company in a few words?
The experts from Squadhelp have helped over 8,000 businesses come up with a name, and have created a comprehensive nine-step naming process. …

Venturing into the startup universe is a daunting task to say the least. You’re immediately faced with a multitude of tasks and challenges that will guarantee to test every fibre of your being. However, every small victory will give you a larger sense of accomplishment than anything you’ve ever experienced. In this post let’s deep dive into one of the first big decisions you’ll need to make as a startup founder; which entity should you register your startup as? Should you opt for a sole proprietorship, a partnership, an LLP (limited liability partnership), an OPC (one person company) or a…

Finding a cofounder is no less difficult than finding your spouse. As, if you think about it, running a startup is similar to marriage in so many different ways. You have to enter into a long term commitment, spend tons and tons of time working on building a relationship with one another and make sure you have similar values, qualities and ideals. Not to mention, it’s nothing short of being one hell of an emotional roller coaster. Similarly, launching your startup and entering into an agreement with your cofounders is very simple. …

he Noida edition of our infamously named property, Fuck Up Nights took place last month and was a roaring success. As always, we had established entrepreneurs take to the stage and talk about the many fuck ups they’ve made over the years and how those fuck ups are one of the primary reasons they are who they are today; established entrepreneurs with extremely successful startups. In this post, we’re going to be talking about Bharat Sethi, CEO & Founder of iDecorama, who also founded PosterGully in 2012 which he eventually sold in 2016.

Here’s a look at his fuckups, which…

If you’re to ask an entrepreneur to name one quality that makes or breaks a startup, what do you think it’ll be? Well, we’re almost certain nine of out 10 entrepreneurs will say ‘perseverance’ without batting an eyelid. This is simply because actually doing it truly is what sets an entrepreneur and his startup apart from the rest of the herd. The ability to stare a problem in the face and tactfully disassemble its various facets in order to solve it piece by piece, is something that most people do not possess. Hence, the odds of spotting a unicorn trotting…

This is our third post in the blog series titled “Accounting Basics for Indian Startups”. Let’s crisply summarize a few tips and tricks that all entrepreneurs should keep in mind when looking to create sound financial and accounting systems within their organisation.

Here goes…

  • Always, we repeat, always, record your transactions real time. We can’t begin to tell you the countless number of benefits maintaining this practice has. The most obvious benefit being that it minimizes the scope for error to a very large extent.
  • Follow up the above mentioned practice by also doing all your documentation and invoices real…

When people embark on their startup journey, their prime focus is always developing their product/service and they tend to get completely consumed by that. One major reason we’ve noticed due to which most startups shut shop is they have no idea where their money is going. The crux of this problem is a lack of accounting and finance systems in place. As glamourous as marketing does sound, if you don’t have your finances and accounts in place, you won’t have a product to market.

This post is an introduction to some basic concepts and things entrepreneurs need to keep in…

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Coworking spaces created for startups, freelancers and business owners with a startup mindset. We write about the Indian entrepreneurial ecosystem.

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