A few weeks back I came across Chymera — a StartUp about Virtual Reality Advertising. Chymera is the brainchild of Sushil Kumar and Smeet Bhatt. Sushil, who is a Computer Engineering graduate from IIT Bombay (2008–12) and also an IIM-A alumni (2012–14), got interested in VR while his stint with…

“Content Marketing is a commitment, not a campaign,” said Jon Buscall, Head of Moondog Marketing, and we all know how tough commitment can be. …

You’ve had a stroke of genius, and created a startup that will be the biggest thing since Facebook. Your business proposal is drafted, your coworking space is booked, and your investor meetings are lined up — now, all you need to do is create the perfect name for your new…

Venturing into the startup universe is a daunting task to say the least. You’re immediately faced with a multitude of tasks and challenges that will guarantee to test every fibre of your being. However, every small victory will give you a larger sense of accomplishment than anything you’ve ever experienced…

Finding a cofounder is no less difficult than finding your spouse. As, if you think about it, running a startup is similar to marriage in so many different ways. You have to enter into a long term commitment, spend tons and tons of time working on building a relationship with…

he Noida edition of our infamously named property, Fuck Up Nights took place last month and was a roaring success. As always, we had established entrepreneurs take to the stage and talk about the many fuck ups they’ve made over the years and how those fuck ups are one of…

If you’re to ask an entrepreneur to name one quality that makes or breaks a startup, what do you think it’ll be? Well, we’re almost certain nine of out 10 entrepreneurs will say ‘perseverance’ without batting an eyelid. This is simply because actually doing it truly is what sets an…

This is our third post in the blog series titled “Accounting Basics for Indian Startups”. Let’s crisply summarize a few tips and tricks that all entrepreneurs should keep in mind when looking to create sound financial and accounting systems within their organisation. Here goes… Always, we repeat, always, record your…

When people embark on their startup journey, their prime focus is always developing their product/service and they tend to get completely consumed by that. One major reason we’ve noticed due to which most startups shut shop is they have no idea where their money is going. The crux of this…