ShubhamI would first like to appreciate you for understanding how eveything is working out here.To incorporate media spend and frequency, we need to maintain exclusive samples for this, at every iteration, assuming every other…Sep 2, 2023Sep 2, 2023
ShubhaminMiQ Tech and AnalyticsPre-planning A/B Tests in Programmatic CampaignsThis blog aims at explaining the benefits of using A/B Tests (a statistical approach) to understand the impact of digital marketing. To…Jun 25, 20212Jun 25, 20212
ShubhaminMiQ Tech and AnalyticsBoost Programmatic Campaign Performance using Data ScienceIn recent years, programmatic advertising is taking over the online advertising industry. Programmatic advertising involves using…Apr 23, 20201Apr 23, 20201
ShubhaminMiQ Tech and AnalyticsEnhanced A/B Testing with Multi-Arm BanditsThe Multi-Armed Bandit ProblemAug 28, 2019Aug 28, 2019